Lytro moving into virtual reality, video

Posted: February 25, 2015 in Uncategorized


Photography startup Lytro has confirmed it raised $50 million in funding, but also plans to cut between 25 and 50 employees.

“We are going to have to make some cuts in some areas so we can staff up in some new ones,” CEO Jason Rosenthal told Re/code. “$50 million is a nice big number, but it is not unlimited. We had to make some pretty tough decisions.”

Those new areas include video and virtual reality. With headsets from Oculus, Valve and Sony on the way, developers are gearing up for an explosion in interest in the new medium. But there are few tools available to consumers to create their own content.

Last week I wrote about 360-degree cameras, which can be used to shoot photos and video for virtual reality. Inexpensive options are still in the early stages, and almost exclusively built by fledgling startups. Lytro has been shipping its unusual light-field cameras…

View original post 116 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s