Why Keeping Drones Out of No-Fly Zones Is Harder Than You Think

Posted: January 29, 2015 in Uncategorized

TIME

Two days after a small drone crash-landed on the White House lawn Monday, its manufacturer, DJI, vowed to erect an electronic fence around downtown Washington, D.C. Any DJI drone that gets a new software update, the company says, won’t be able to enter this new no-fly zone.

But DJI’s so-called “geofencing” technology isn’t new. The company began developing the feature as early as 2012, when drone fever flared out from hardcore hobbyists to a growing number of more casual users. Market research firm CEA Research estimates shoppers will purchase 400,000 small drones this year. That means there are lots of new flyers out there unfamiliar with the rules of the sky.

“It’s moving from a more niche space to a consumer product where you have a lot of people who may not necessarily know what the rules are,” says DJI spokesman Michael Perry.

So rather than send drone hobbyists a…

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